Powered by Milford Hills · Engineered by Capital Data
UplandIQ.
Club intelligence,
in the palm of your hand.
A mobile-first intelligence platform that turns every corner of club life, from bookings, guides, and dining to billing and members, into real-time insight and real monetary value. Powered by Milford Hills. Engineered by Capital Data.
Who We Are
Milford Hills is one of the Midwest's premier hunting destinations: a place where tradition, hospitality, and the outdoors meet on equal ground. To run a club of this caliber, off-the-shelf software was never going to be enough.
So we partnered with Capital Data and engineered our own. The result is UplandIQ, a mobile-first club intelligence platform designed by operators, for operators. Reservations, memberships, guide assignments, dining, billing, communications, and reporting all live in one place, under one set of permissions, with one source of truth.
What we built for ourselves, we're now opening to the wider industry. UplandIQ is business intelligence for hunt clubs: measurable ROI, real-time dashboards, and creating real monetary value from day one.
At a Glance
- Platform
- UplandIQ
- Built By
- Milford Hills
& Capital Data - For
- Owners, Operators, Members, and Guides
- Status
- Live · Production
- Onboard In
- 30 Days
"Everything a hunt club does, every booking, every shell sold, every guide assigned, in one place, on your terms."
Four Roles · One System
Built around the people who actually run the club.
UplandIQ is organized around four distinct roles. Each role sees exactly what it needs, does exactly what it should, and nothing more. Permissions, dashboards, and workflows flex to match the way your club already operates.
Role
Owner and Operator
The highest level of control. Reserved for ownership and decision-makers.
- Top-tier security clearance with full audit trails on every action taken across the system.
- Complete, unfiltered visibility, every member, every guide, every transaction, every property.
- In-depth reporting and analytics: revenue trends, member engagement, guide utilization, inventory turnover, and custom KPIs.
- Governs role creation, module activation, and the structural rules the rest of the system follows.
Role
Manager
The day-to-day operators. The team that makes the club run.
- Tailored access for front-of-house staff, operations managers, and department leads, every team member gets what they need without the noise they don't.
- Manage memberships, process renewals, take reservations, schedule events, and handle billing from a single interface.
- Push real-time notifications and announcements directly to members and guides without leaving the dashboard.
- Configurable approval flows so the right person signs off on the right thing, automatically.
Role
Guide
In the field, in the loop, in control of their own schedule.
- View upcoming assignments, party size, species, blind or field, special requests, at a glance, on mobile.
- Request time off and manage availability without phone tag or a paper calendar.
- Review previous hunts, log harvest data, and keep a running record of every party they've led.
- Receive push notifications from admins for last-minute changes, assignment updates, and club-wide announcements.
- Submit incident reports, tip logs, and equipment requests directly from the field.
Role
Member
The full club experience, in their pocket, on their schedule.
- Book a hunt in seconds: pick a date, party, species, and preferred guide.
- Reserve a table in the dining room, schedule sporting clays, or add lodging to any visit.
- Renew memberships, view dues, and manage payment methods with a saved-card experience.
- Track personal hunt history, harvest records, and statistics across seasons.
- Receive event invitations, club news, and direct messages from staff, all in one feed.
- Invite guests, sponsor prospective members, and manage their account profile end-to-end.
What Sets UplandIQ Apart
Intelligence that pays for itself.
Mobile-First
Run the club from your pocket.
Designed for phones before desktops. Owners, admins, guides, and members all carry the full platform with them: in the truck, in the blind, on the floor, at the table.
Real ROI
Creating real monetary value.
A real-time dashboard for day-to-day operations: usage, profit, guide utilization, and detailed member profiles. See exactly where revenue comes from and where it leaks, and act on it the same day.
Open API
Adds on, never rips out.
UplandIQ layers on top of the software you already use through an open API, then consolidates everything into a single dashboard for ease of administration. One screen, one truth, zero rip-and-replace.
Customizable
Fully tailored to your club.
Modules, color palette, layout, terminology, role definitions, reports: every layer is yours to shape. Your club isn't a template, and your intelligence platform shouldn't be either.
Member Marketing
Reach members where they already are.
Enhance your marketing to members and guests through push notifications, targeted event announcements, and segmented campaigns driven by real member intelligence, not guesswork.
30-Day Onboarding
Integrated, live, and using UplandIQ in 30 days.
A proven onboarding path moves your data, staff, and members onto the platform in a single month, with white-glove support from the Capital Data team every step of the way.
Mobile App
The club, in your pocket.
UplandIQ is built for the field, the lodge, and the truck. The mobile app puts bookings, member cards, hunt history, and club communication in one intuitive place.
Watch it in action.
A 60-second walkthrough of the member experience: booking a hunt, checking in, and reviewing the day's harvest right from the phone.
- Native-feeling iOS and Android experience
- Push notifications for assignments, events, and club news
- Offline-ready critical data for remote properties
Screenshots
Request a Demo
See UplandIQ running a real club.
Tell us a little about your club and we'll set up a private walkthrough, live, on the same property you may have already hunted. Be integrated and using UplandIQ within 30 days. Book a live demo for the chance to win a Vortex range finder!